With 13 years of experience in social media, digital media and communications, Heather serves as Content Manager at KeyCrew Media, supporting the development and delivery of high-quality digital content and campaigns for clients across the real estate industry.
Her role spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and content placement across relevant online publications and media platforms.
Heather works closely with clients and the wider KeyCrew team to develop content strategies that strengthen digital visibility, support thought leadership and ensure messaging reaches the right audiences.
With a strong focus on content quality, consistency and client results, she brings a strategic and hands-on approach to every campaign, from content development through to distribution and amplification.
For most of the past decade, the largest self-storage developers deployed capital by building new facilities. Today, that calculation has evolved into an attractive new opportunity. According to Tom de Jong, Executive Vice President at Colliers, many of the industry’s biggest players are increasingly acquiring existing portfolios, because buying now offers compelling value relative to ...
A mixed-use building is usually bought as an apartment building with some retail attached. The residential units drive the model; the comparables are residential, and the commercial space at street level is treated as a supplementary line. In urban Honolulu, that framing understates the ground floor on two counts – what it contributes directly, and ...
Coworking has a branding problem. Most people still picture the same image: an open room, a bunch of shared desks, maybe a ping-pong table. But according to Jerome Chang, founder of Los Angeles-based BLANKSPACES, that picture stopped being accurate years ago. Coworking, he said, has grown up, and it now spans everything from bare-bones hot ...
Kaufman & Company founder says workforce housing belongs in the site plan for AI infrastructure, as communities in Utah and El Paso push back on new data center campuses LOS ANGELES (Sept., 2026) Investor Daniel Kaufman, founder of the permanent capital holding company Kaufman & Company, said Wednesday that America’s spending on computing now outpacing ...
Annual home sales in Madison, New Jersey, have shifted from a consistent 180 to 190 transactions per year to roughly 120 to 130, according to local agent Scott Spelker. The driver, he explains, is not a passing cycle but a structural supply picture rooted in one simple reality – the area is largely built out, ...
Homeowners who secured pandemic-era mortgage rates have a clear reason to stay put: moving would add roughly $1 million in interest over the life of a 30-year loan. Proposed legislation to let borrowers carry those low rates to new properties has drawn congressional attention, and the financial mechanics of unwinding mortgage-backed securities will shape how ...
Homeowners in Beaverton, Oregon, weighing whether to list this year are running into a market that has changed shape over the past few years. According to Carey Hughes Homes, a residential real estate team with 26 years of experience in the Beaverton and Portland metro area, the honest answer depends on both the numbers and ...
There is a moment that Bill Melnick has watched happen often enough that he has come to expect it. A buyer arrives in Salisbury, Connecticut for a specific reason: a child starting at Hotchkiss, a lake house they have been thinking about for years, a farmhouse they saw online and could not stop thinking about. ...
Senior homeowners across the country have more choices than ever when deciding whether and how to sell the home they have lived in for decades. According to Bryan Devore, Lead Real Estate Agent at Devore Realty Group, one of the most valuable things a professional can offer seniors is clear, honest education so they can ...
The financial case for pre-sale renovation is compelling, and for many aging homeowners it can add meaningful value. At the same time, for seniors managing health considerations and firm move-in dates, aligning a 30-day construction window with personal timelines is what turns a strong return into a genuinely great outcome. The Numbers That Make Renovation ...
Second-home buyers searching in Lake Placid, New York, often assume that a higher price means a slower sale. Recent market data tells a different story. According to Chase Jermano of Tina Leonard Real Estate, LLC, two price bands in Lake Placid are moving within weeks, while the ranges on either side of them are sitting ...
Active single-family listings in Rochester, Minnesota, have climbed from roughly 330 to 522 in eighteen months, according to Alex Mayer of Rochester Area Homes by Alex. Statewide, Minnesota inventory has risen 31 percent. The standard explanation points to rate lock finally loosening. Mayer sees something more fundamental encouraging sellers to list: the homes they bought ...
A mechanics lien in New York can freeze a property’s title with surprisingly little paperwork, but according to Alexander Paykin, Esq., founder of Paykin Law, a New York real estate and commercial litigation firm, that ease of filing is exactly why so many liens fall apart once they’re challenged. Paykin says the pattern he sees ...
The court process designed to resolve co-ownership disputes, known as a partition action, can run for years, which is exactly why understanding it early gives co-owners such a valuable advantage. When owners know how the process works, they can make confident, informed choices that protect the equity they share. According to Alexander Paykin, Managing Broker ...
