Steve Marcinuk is co-founder of KeyCrew and features editor at the KeyCrew Journal, where he interviews industry leaders and writes in-depth analysis on real estate, construction technology, and property innovation trends. His work provides unique insights into how technology is leading evolution in these industries.
Since 2015, Steve has scaled and exited two digital content and communications startups while establishing himself as a thought leader in AI-driven content strategy. His industry analysis has been featured in VentureBeat, PR Daily, MarTech Series, The AI Journal, Fair Observer, and What's New in Publishing, where he contributes insights on the practical and ethical implications of AI in modern communications.
Through the KeyCrew Marketing Studio, Steve partners with forward-thinking real estate and technology companies to transform complex industry expertise into compelling narratives that capture media attention. This approach has consistently delivered results, with real estate clients featured in Property Shark, Commercial Edge, Barron's, and Forbes for coverage spanning lending trends, market analysis, and property technology. His strategic guidance has secured client coverage in over 450 leading outlets, including The Wall Street Journal, Bloomberg, and Reuters, helping organizations build authentic thought leadership positions that move their business forward.
Steve holds a magna cum laude degree in Marketing and Entrepreneurship from the Wharton School of Business and splits his time between South Florida and Medellín, Colombia, where he lives with his wife Juliana and their two young boys.
Technology and generational wealth are driving major changes in Orange County’s real estate market, altering how homes are bought, sold, and inherited. Buyers and sellers have access to more information than ever, while a historic wave of property inheritance creates new challenges. Navigating this environment successfully requires agents to combine technological tools with deep expertise ...
The commercial real estate market in Tallahassee is responding to the same economic headwinds that have slowed deal activity across the Southeast. After several years of brisk transactions and rising prices, the market has entered a more cautious period. Deals are still happening, but buyers and sellers are more deliberate. Transactions now require more time ...
While many housing markets across the country are cooling, Ocean County, New Jersey, is seeing the opposite. In the Brick, New Jersey area, homes priced correctly are selling within hours rather than weeks, fueled by a surge in cash buyers and a shortage of available properties. This competitive environment contrasts with slowdowns reported in other ...
Atlantic County’s real estate market is undergoing significant change, challenging long-held assumptions about New Jersey’s shore communities. While many coastal markets across the state have struggled with rising interest rates and tight inventory, Atlantic County stands out for its seasonal demand, surge in new development, and shifting investor profile. Jessica Tolan, a sales associate at ...
The Santa Clarita Valley real estate market is returning to pre-pandemic fundamentals. Buyers are once again scrutinizing deals, conducting thorough inspections, and negotiating repairs. After several years of waived contingencies and rapid transactions, today’s buyers are more cautious. High interest rates and rising insurance costs are eroding purchasing power and reshaping what buyers can afford ...
The Albany residential market stands out from broader housing conditions, sustaining price growth even as home sales slow in many parts of the country. This stability is rooted in the region’s economic composition: government jobs, a robust healthcare sector, and expanding tech companies provide a steady employment base, supporting consistent housing demand despite broader volatility. ...
The commercial real estate market across upstate New York is experiencing significant changes, shaped by economic pressures, demographic shifts, and evolving business needs. While national trends such as rising interest rates and remote work have left their mark, upstate markets are responding with distinct strategies that reflect local strengths and challenges. Mercedes Brien, a 30-year ...
Silicon Valley’s real estate market is holding strong even as headlines report widespread slowdowns elsewhere. Linda Baker, founder of Milestone Realty and a 23-year veteran of the industry, offers a clear view of the current landscape in one of America’s most expensive and closely watched housing markets. Tech Wealth Powers Home Buying Silicon Valley’s housing ...
If you’re considering buying or selling a home in Irvine, you’re entering a market undergoing rapid and noticeable changes. From new commission rules to falling mortgage rates and shifting buyer behavior, here are the three developments having the biggest impact right now. New Commission Rules For decades, California real estate transactions followed an unwritten rule: ...
If you’ve been watching the Mount Olive, New Jersey, housing market, you’ve likely seen a new pattern: sellers in certain price ranges are cutting prices by $25,000 or even $50,000 after weeks on the market. While not every listing is affected, the trend is clear in one segment – and it’s creating new opportunities for ...
Buying a home off-market sounds simple: find a property, reach out to the owner, and negotiate a deal. But once you try it, you’re faced with unfamiliar tools, unclear etiquette, and questions no one warns you about. A single misstep can end a deal before it begins. Richie Delao, founder of No Agent List and ...
Walk into an open house in San Marino or Pasadena today, and you’ll likely find not a crowd, but a handful of serious buyers ready to make an immediate offer. In California’s San Gabriel Valley, a persistent shortage of homes for sale has created a market in which well-priced properties under $2 million attract multiple ...
All-cash offers surged nationwide during the pandemic, as buyers with savings or home equity competed aggressively and often paid above asking prices. While most markets have cooled, South Jersey Shore communities such as Linwood, Northfield, and Ocean City remain exceptions. In early 2026, cash offers are common not just for vacation homes or investments but ...
The Bay Area’s commercial real estate lending market is undergoing a significant shift. Artificial intelligence companies are driving new apartment demand, while traditional office markets continue to face pressure. This divergence is creating opportunities for lenders and borrowers across the region. Marc Lipsett, Director of Loan Production at Walker Realty Capital, observes these trends from ...
San Francisco’s artificial intelligence sector is fueling a rebound in waterfront real estate, particularly in luxury condominiums. South Beach and Mission Bay, once marked by high vacancies and declining rents, are now seeing strong demand as high-earning AI professionals relocate to the city’s growing tech hubs. Mia Takami, founder of Takami Real Estate Group at ...
