Steve Marcinuk is co-founder of KeyCrew and features editor at the KeyCrew Journal, where he interviews industry leaders and writes in-depth analysis on real estate, construction technology, and property innovation trends. His work provides unique insights into how technology is leading evolution in these industries.
Since 2015, Steve has scaled and exited two digital content and communications startups while establishing himself as a thought leader in AI-driven content strategy. His industry analysis has been featured in VentureBeat, PR Daily, MarTech Series, The AI Journal, Fair Observer, and What's New in Publishing, where he contributes insights on the practical and ethical implications of AI in modern communications.
Through the KeyCrew Marketing Studio, Steve partners with forward-thinking real estate and technology companies to transform complex industry expertise into compelling narratives that capture media attention. This approach has consistently delivered results, with real estate clients featured in Property Shark, Commercial Edge, Barron's, and Forbes for coverage spanning lending trends, market analysis, and property technology. His strategic guidance has secured client coverage in over 450 leading outlets, including The Wall Street Journal, Bloomberg, and Reuters, helping organizations build authentic thought leadership positions that move their business forward.
Steve holds a magna cum laude degree in Marketing and Entrepreneurship from the Wharton School of Business and splits his time between South Florida and Medellín, Colombia, where he lives with his wife Juliana and their two young boys.
The self storage development sector is facing a major slowdown. Industry data indicates that up to 75% of development projects currently in the pipeline have stalled or been abandoned, leading to a sharp drop in new supply. For Brandon Grebe, CEO and co-founder of Uplift Development Group, this environment is not a roadblock but an ...
M Square Commercial’s Brittany Megrath on how rising costs are reshaping retail development strategy Commercial real estate developers face a straightforward problem in 2025: land costs, construction expenses, and capital access all increased simultaneously while single-tenant economics became increasingly challenging. The solution emerging across multiple markets involves splitting costs between two tenants rather than one, ...
New York State leads the nation in historic tax credit utilization, processing more projects in the last decade than another other state. At the center of this activity is Preservation Studios, a Buffalo-based firm that has managed over half of the state’s historic tax credit projects over the past ten years, representing $1.4 billion in total ...
The Kansas City metropolitan area is approaching a pivotal spring real estate season, with a combination of tight inventory, new lending options, and major economic developments setting the stage for increased market activity in 2026. Industry leaders are preparing for what could be the most active spring market in recent years, as these factors converge ...
Manhattan’s retail landscape continues to evolve in ways that challenge conventional wisdom about the future of brick-and-mortar shopping. While shopping malls struggle nationwide and e-commerce dominates headlines, certain micro-markets in New York City are experiencing renewed vitality, driven by unique economic dynamics and consumer behaviors that challenge traditional retail assumptions. Peter Weisman, Principal at Weisman ...
The Richmond industrial real estate market is facing a persistent supply-demand imbalance, creating opportunities for smaller developers to address needs overlooked by institutional players focused on large-scale distribution centers. This shortage has lasted more than two decades and shows no sign of easing, as evidenced by recent projects such as the Pony Farm Industrial Park ...
Miami’s luxury real estate market operates as a patchwork of distinct submarkets, each shaped by price, building age, and location. While industry reports cite 19 months of inventory in the luxury condo sector, this headline figure masks the realities agents encounter daily. Demand, pricing, and absorption rates vary sharply between neighborhoods, buildings, and price brackets, ...
New Jersey-based TAY Investments has closed on its largest acquisition to date, securing a fully approved development site at 212-230 Culver Avenue in Jersey City’s West Side neighborhood. The deal marks a significant milestone for the vertically integrated developer and underscores growing confidence in one of the region’s most rapidly transforming corridors. The 56,897-square-foot site ...
Despite widespread caution about traveling to the United States, Canadian interest in U.S. real estate remains resilient. Recent data reveals that travel hesitancy has not resulted in reduced property acquisition activity. According to the National Association of Realtors, Canadians are the top foreign buyers of U.S. residential real estate, accounting for 14% of foreign purchases ...
The Imperial Valley, California’s southernmost agricultural region bordering Mexico, presents distinct opportunities and challenges for real estate professionals. Few understand this market better than Gisela N. Sanchez, a seasoned agent with eXp Realty, who has built a thriving business by integrating traditional real estate sales, property investment, and community education. A Foundation Built on Experience ...
Drone adoption in real estate isn’t just about cutting-edge tech. It’s about getting answers early enough to make decisions with confidence. Competition for buildable land remains intense in many regions, and even a small delay can mean missing the right parcel or overpaying for a site with hidden complications. At the same time, surveying businesses ...
The South Florida luxury market is compressing transaction timelines through a format gaining traction among high-end sellers: competitive auctions. Properties that historically spent months on the market are now closing within weeks as auction houses attract pre-qualified buyers to bidding events. Larry Mastropieri, who tracks regional real estate developments through The Mastropieri Group, observes that ...
The gap between AI promise and AI delivery in real estate technology has been substantial. Most platforms offer point solutions that address single aspects of the sales pipeline, leaving agents to stitch together multiple tools while manually managing the gaps between them. Radius is taking a different approach: building AI functionality into every meaningful point ...
Chicago’s condo deconversion market operates in a recurring cycle that often confuses investors, according to Kevin Rocio, founder of ROC Advisory Group. With 14 years in commercial real estate and multifamily deals, Rocio has observed the process by which buildings convert from apartments to condos, then revert back to apartments, creating a pattern that runs ...
The commercial real estate investment climate in the DC metro area is marked by low vacancy rates and targeted opportunities, according to Jesse Elliott, Managing Partner of The Ellitan Group. Elliott, who specializes in representing high-net-worth and international investors, outlined how market scarcity and global capital are shaping the region’s investment prospects. Market Overview Retail ...
