Steve Marcinuk is co-founder of KeyCrew and features editor at the KeyCrew Journal, where he interviews industry leaders and writes in-depth analysis on real estate, construction technology, and property innovation trends. His work provides unique insights into how technology is leading evolution in these industries.
Since 2015, Steve has scaled and exited two digital content and communications startups while establishing himself as a thought leader in AI-driven content strategy. His industry analysis has been featured in VentureBeat, PR Daily, MarTech Series, The AI Journal, Fair Observer, and What's New in Publishing, where he contributes insights on the practical and ethical implications of AI in modern communications.
Through the KeyCrew Marketing Studio, Steve partners with forward-thinking real estate and technology companies to transform complex industry expertise into compelling narratives that capture media attention. This approach has consistently delivered results, with real estate clients featured in Property Shark, Commercial Edge, Barron's, and Forbes for coverage spanning lending trends, market analysis, and property technology. His strategic guidance has secured client coverage in over 450 leading outlets, including The Wall Street Journal, Bloomberg, and Reuters, helping organizations build authentic thought leadership positions that move their business forward.
Steve holds a magna cum laude degree in Marketing and Entrepreneurship from the Wharton School of Business and splits his time between South Florida and Medellín, Colombia, where he lives with his wife Juliana and their two young boys.
In an industry facing unprecedented scrutiny and change, OB Jacobi, President of Windermere, stands as a vocal advocate for transparency and consumer protection. As president of a family-owned brokerage with 6,500 agents across 325 offices in 9 states, Jacobi brings a unique perspective shaped by both family legacy and forward-thinking leadership. “If you let Wall ...
What began as a personal hobby has evolved into a powerful business strategy that sets Shimala apart in a crowded market. “We’ve built our business around the community we created, oddly enough, through bourbon,” explains Heather Shimala, founder of Reserve 76 Realty in the Dallas-Fort Worth area. “I always joke with my clients, buyers and ...
Smart homes are packed with technology, but most of it does not work together. The average American home has over 20 smart devices, yet less than 20 percent of them communicate seamlessly, says Leon Xue, Co-founder and COO of Intecular, a company revolutionizing smart home integration. “The average American home has over 20 smart devices, ...
Michigan’s stable climate and abundant freshwater are turning heads in the real estate world, particularly among buyers thinking decades ahead. Andrew McCarthy, founder of Freshwater Development, sees the state as an increasingly attractive option for those weighing long-term risks like insurance affordability and climate resilience. “Michigan has a very moderate climate that remains stable. When ...
“Algae naturally performs about 50% of the planet’s carbon capture. We’re harnessing this incredible natural process to solve multiple environmental challenges at once,” explains David Gory, CEO of AirBuild, an environmental biotechnology startup that’s turning polluted water into clean resources while capturing carbon dioxide from the atmosphere. Nature’s Carbon Capture Technology, Decentralized AirBuild was born ...
“Sunlight is the ultimate disinfectant,” says Brooke Pfautz, founder of Comparent, as he explains his mission to bring transparency to the vacation rental industry. With a spotlight logo symbolizing his commitment to “shining a light in dark corners,” Pfautz is transforming how property owners find managers and how quality property managers get discovered. From Financial ...
Mario Cambardella’s love for the outdoors began long before he became a leader in the landscaping industry. “I was always the kid in the backyard playing in the creek, getting new shoes muddy. I can still hear my mom rattling the wooden spoon, upset about the mud tracked through the house, but I just love ...
Water has always been a central concern for Esther Altura. Growing up in Israel, she learned early on that conservation is not optional. That lesson stayed with her and now shapes the mission of DrizzleX, the water management technology company she co-founded and leads as CEO. “In Israel, every kid grows up knowing that water ...
The Sarasota housing market is not what it was even a year ago. Homes sit unsold for months, price cuts go unanswered, and buyers are hesitant. Peter Liakakos, a 20-year-old realtor with Gulf Shores Realty, is watching the slowdown unfold in real time. “Houses that haven’t received a single showing in two months despite multiple ...
Traditional banking systems assume steady paychecks and salaried employment. For nearly half of the professional workforce in the United States, that assumption simply doesn’t hold. “Financial services are built for the salaried professional and the companies that employ them. This presents significant challenges, as 46% of the professional layer of our economy is self-employed,” explains ...
“When you partner with people who are best in class and share the economics, you achieve better outcomes than trying to do everything yourself,” says Lee Brodsky, CEO of BEB Capital, reflecting on the company’s transformation from family office to institutional-grade real estate investment firm. Under Brodsky’s leadership since 2017, BEB Capital has strategically expanded ...
“We’re in the business of making housing more affordable, and we recognize that the key lever is increasing housing supply,” says Gillian Pressman, Managing Director of YIMBY Action, a growing advocacy organization with 67 chapters across 27 states. For Pressman, the housing crisis is personal. Growing up in New York City as the child of ...
For over two decades, Dayssi Olarte de Kanavos, President and COO of Flag Luxury Properties, has been at the forefront of luxury real estate development, creating iconic properties that have redefined the hospitality landscape. Her portfolio, featuring landmarks like the Ritz-Carlton South Beach and the Ritz-Carlton New York NoMad, showcases her exceptional ability to anticipate ...
From his early days armed with nothing but a fax machine to now managing relationships with major brands across three counties, Lyle Stern, co-founder of Vertical Real Estate, offers a unique perspective on how Miami’s retail landscape has evolved and where it’s heading next. “Miami is no longer just a tourist destination—it’s a real city ...
Despite economic uncertainties and recent market volatility, the Hamptons continues to demonstrate remarkable resilience, with high-end properties moving quickly and often generating multiple offers. Terry S. Cohen, a 25-year veteran of the Hamptons real estate scene who sells properties ranging from $3 million to $100 million, offers a unique perspective on why this exclusive market ...
