Steve Marcinuk is co-founder of KeyCrew and features editor at the KeyCrew Journal, where he interviews industry leaders and writes in-depth analysis on real estate, construction technology, and property innovation trends. His work provides unique insights into how technology is leading evolution in these industries.
Since 2015, Steve has scaled and exited two digital content and communications startups while establishing himself as a thought leader in AI-driven content strategy. His industry analysis has been featured in VentureBeat, PR Daily, MarTech Series, The AI Journal, Fair Observer, and What's New in Publishing, where he contributes insights on the practical and ethical implications of AI in modern communications.
Through the KeyCrew Marketing Studio, Steve partners with forward-thinking real estate and technology companies to transform complex industry expertise into compelling narratives that capture media attention. This approach has consistently delivered results, with real estate clients featured in Property Shark, Commercial Edge, Barron's, and Forbes for coverage spanning lending trends, market analysis, and property technology. His strategic guidance has secured client coverage in over 450 leading outlets, including The Wall Street Journal, Bloomberg, and Reuters, helping organizations build authentic thought leadership positions that move their business forward.
Steve holds a magna cum laude degree in Marketing and Entrepreneurship from the Wharton School of Business and splits his time between South Florida and Medellín, Colombia, where he lives with his wife Juliana and their two young boys.
If you’ve searched for a place to rent recently and come away stunned by the prices, you’re not imagining things — and you’re not alone. Across Michigan, a growing number of working families are discovering that they earn too much to qualify for subsidized housing but not nearly enough to afford what’s available on the ...
Recent hurricanes along Florida’s Gulf Coast have changed how buyers approach waterfront real estate, especially in St. Petersburg. The market now reflects heightened caution, stricter due diligence, and a renewed focus on property resilience. While challenges remain, signs of recovery and opportunity are emerging for those who understand the new landscape. Carly Majorana, a waterfront ...
Three years ago, Silicon Valley buyers raced to outbid each other, waived inspections, and often paid tens of thousands above asking price to secure a home. Today, buyers are still paying over list — but they’re moving more deliberately, weighing their options, and pushing for better terms. Linda Baker, founder of Milestone Realty in Silicon ...
The market for distressed multifamily assets is seeing renewed activity as lending conditions improve and transactions pick up. For investors willing to take on properties that most others avoid, this environment offers substantial opportunity, especially in housing that is affordable for working-class renters, where demand consistently exceeds supply. Amy Rubenstein, CEO of Clear Investment Group, ...
National headlines point to a cooling U.S. housing market, but Bergen County, New Jersey, is bucking the trend. Homes across the county are still selling above asking price, with multiple offers arriving within days. Buyers continue to waive appraisals and limit inspections, making this one of the region’s most competitive markets for buyers. Nicole Romanik ...
Cape Cod’s luxury real estate market is defined by extreme scarcity, with just 494 active listings among 130,000 single-family homes — an available inventory rate of only 0.38%. This shortage is forcing buyers and sellers to adapt in a market where competition, patience, and local knowledge are essential. Jack Bohman, lead agent and co-founder of ...
New Jersey real estate rarely delivers the cash flow investors find in lower-cost markets. That is not a drawback — it is the trade-off for a market where equity builds faster than almost anywhere else in the country. Tight inventory and steady demand have kept prices moving even as other regions cool. For investors who ...
South Florida’s real estate market has changed sharply since the pandemic-driven price surge, presenting new challenges for buyers and sellers alike. Désirée Ávila, a board-certified realtor with NextHome Realty Professionals in Fort Lauderdale, has seen these shifts firsthand in her work across Oakland Park and greater Broward County. South Florida’s housing market has become so ...
Amid widespread challenges in commercial real estate, senior housing has become a rare bright spot, attracting institutional investors with record demand and rapid rent growth. Once viewed as a risky sector during the pandemic, senior housing is now delivering some of the strongest performance metrics in the industry, driven by a persistent supply shortage and ...
Philadelphia’s commercial real estate market is emerging from years of pandemic-driven disruption, but the path forward remains uneven. Shifts in tenant priorities, a stark divide between top-tier and aging properties, and ongoing financial distress continue to reshape the city’s office landscape in real time. Industry veteran Carol G. Huff, President of Real Estate Investment Strategies, ...
The New Markets Tax Credit (NMTC) program has entered a new era. After 25 years of temporary reauthorizations that kept community development organizations in a cycle of uncertainty, the U.S. Government recently made the NMTC program permanent. This decision has immediate implications, providing the stability organizations need to make long-term plans and deepen their investments in underserved ...
Jacksonville’s rental property market continues to draw investor interest, even as economic uncertainty and rising costs reshape real estate strategies across Florida. According to Joseph Keshi, founder and CEO of Keshman Property Management, small-scale investors remain active in Jacksonville, adapting their approaches to navigate a changing landscape marked by new supply, fluctuating costs, and evolving ...
While national headlines focus on price drops and inventory spikes in coastal markets, Chicago’s real estate landscape is following a different path. The central story is not about volatility, but about a shrinking supply of small multifamily housing and a new generation of buyers competing for a limited number of two- to four-unit buildings. These ...
If you are buying or selling a home in Greater Boston, conditions can vary significantly depending on where and what you are trying to purchase. According to Steven Novak, a licensed agent with Douglas Elliman, the market is no longer moving in a single direction. Instead, it has split into two distinct environments that behave ...
Most veterans know they have a VA loan benefit. Far fewer know what it can actually do — and that gap is costing them. Lourdes Fernando, a Realtor and investor with Keller Williams ONEChicago and an 11-year Army veteran herself, has spent years working with military buyers in Chicago, and she sees the same pattern ...
