Steve Marcinuk is co-founder of KeyCrew and features editor at the KeyCrew Journal, where he interviews industry leaders and writes in-depth analysis on real estate, construction technology, and property innovation trends. His work provides unique insights into how technology is leading evolution in these industries.
Since 2015, Steve has scaled and exited two digital content and communications startups while establishing himself as a thought leader in AI-driven content strategy. His industry analysis has been featured in VentureBeat, PR Daily, MarTech Series, The AI Journal, Fair Observer, and What's New in Publishing, where he contributes insights on the practical and ethical implications of AI in modern communications.
Through the KeyCrew Marketing Studio, Steve partners with forward-thinking real estate and technology companies to transform complex industry expertise into compelling narratives that capture media attention. This approach has consistently delivered results, with real estate clients featured in Property Shark, Commercial Edge, Barron's, and Forbes for coverage spanning lending trends, market analysis, and property technology. His strategic guidance has secured client coverage in over 450 leading outlets, including The Wall Street Journal, Bloomberg, and Reuters, helping organizations build authentic thought leadership positions that move their business forward.
Steve holds a magna cum laude degree in Marketing and Entrepreneurship from the Wharton School of Business and splits his time between South Florida and Medellín, Colombia, where he lives with his wife Juliana and their two young boys.
The Great Smoky Mountains region has long attracted vacation rental investors seeking steady returns, but market dynamics are shifting. Occupancy rates in Gatlinburg have fallen sharply, from pandemic-era highs of 80% in 2021 to about 53% today, forcing agents and investors to adjust their strategies amid greater competition and more selective travelers. Deanna Workman, a ...
The Boise retail market is charting its own course, maintaining steady activity and tenant demand even as national data points to rising vacancies and slower leasing elsewhere. While the U.S. retail sector has logged six consecutive quarters of increasing vacancy, the Treasure Valley continues to attract both new tenants and expansions, reflecting a blend of ...
The self-storage industry has changed rapidly in recent years, forcing operators to adjust their strategies in response to rising interest rates, more complex market dynamics, and higher investor expectations. For mid-market companies, the challenge is to find sustainable advantages while managing growth in a sector that demands operational sophistication. Sergio Altomare’s path from Federal Reserve ...
Palm Beach County’s residential real estate market is showing measurable signs of recovery, providing an early preview of trends that may soon reach other parts of the country. After several years of pandemic-fueled volatility, followed by a slowdown driven by higher interest rates, local data now indicate Florida’s housing sector is emerging from its slump ...
North Florida’s luxury residential market is entering a period of slower sales and greater uncertainty, driven by affordability pressures, evolving buyer expectations, and shifting market strategies. While overall transaction volumes have declined and properties linger longer on the market, the underlying shifts reveal bigger changes in what buyers want, how sellers respond, and which properties ...
Tampa Bay’s luxury real estate market is attracting a new wave of buyers searching for value, lifestyle, and quality—positioning the city as a balanced alternative to Florida’s traditional high-end destinations. As cash transactions dominate and buyers prioritize experiences over investment returns, Tampa is emerging as a distinct market for sophisticated, experience-driven investors who understand what ...
Ocala, Florida’s horse country, is seeing a significant change in buyer preferences, as demand shifts from expansive acreage to smaller, move-in-ready equestrian properties. This trend is reshaping the local real estate landscape and reflects evolving priorities among both seasonal and year-round equestrian buyers. George DeBenedicty, owner of Pegasus Realty & Associates, Inc., has spent over ...
Michigan-based platform brings hands-free referral tracking to real estate professionals nationwide. Independent real estate brokers and agents now have a new tool for managing referrals on the go. Realay, a Michigan-based real estate referral platform, has launched a mobile application that combines voice-activated AI technology with comprehensive referral tracking. The app, now available on the ...
Edmonton’s real estate market is shaped by the city’s dependence on the energy sector and an ongoing push for greater urban density. Both factors create a unique mix of risks and opportunities for investors and homeowners, setting Edmonton apart from other Canadian cities. The Alberta capital’s housing market responds directly to changes in commodity prices, ...
Northern New Jersey’s housing shortage has escalated into a severe imbalance, with economic pressures and limited inventory making it increasingly difficult for families to buy homes in desirable communities. Real estate professionals working in these markets report that conditions have reached a level where traditional buyers face intense competition and shrinking opportunities. Ellen Gonik, a ...
Société immobilière Bélanger is planning a strategic expansion into Montreal, Gatineau, Ottawa, Calgary, and Edmonton. The multifamily investment landscape is experiencing a period of capital reallocation, creating a compelling window for well-capitalized private operators to expand into growth-oriented secondary markets. Société immobilière Bélanger is positioning itself to capitalize on this environment through a disciplined acquisition ...
After more than two decades in management, Scott Cooney has returned to active commercial real estate brokerage in Connecticut, bringing with him three decades of industry expertise and a network that is already generating substantial business. Cooney, who began his real estate career in 1995, resumed active brokerage in September 2025 after serving in management ...
The senior housing sector is experiencing its highest level of acquisition activity in years, fueled by surging occupancy rates and a demographic wave that is finally translating into real growth. After several years of pandemic-related setbacks, the market has reached a clear inflection point, drawing renewed investor attention from a wide range of buyers. Allison ...
The shortage of affordable housing in the United States has become severe, prompting renewed interest in manufactured housing as a practical, scalable solution. Recent data from Yardi Matrix shows that manufactured homes, with average prices between $125,000 and $135,000 nationally, cost about one-third as much as traditional site-built homes, making them a leading option for ...
As most commercial real estate investors pull back from the office sector, a small group of experienced operators is actively seeking opportunities in distressed office assets. Elevated vacancy rates, persistent concerns about the impact of remote work, and ongoing urban challenges have pushed many investors to the sidelines. Yet for some, these pressures have created ...
