Steve Marcinuk is co-founder of KeyCrew and features editor at the KeyCrew Journal, where he interviews industry leaders and writes in-depth analysis on real estate, construction technology, and property innovation trends. His work provides unique insights into how technology is leading evolution in these industries.
Since 2015, Steve has scaled and exited two digital content and communications startups while establishing himself as a thought leader in AI-driven content strategy. His industry analysis has been featured in VentureBeat, PR Daily, MarTech Series, The AI Journal, Fair Observer, and What's New in Publishing, where he contributes insights on the practical and ethical implications of AI in modern communications.
Through the KeyCrew Marketing Studio, Steve partners with forward-thinking real estate and technology companies to transform complex industry expertise into compelling narratives that capture media attention. This approach has consistently delivered results, with real estate clients featured in Property Shark, Commercial Edge, Barron's, and Forbes for coverage spanning lending trends, market analysis, and property technology. His strategic guidance has secured client coverage in over 450 leading outlets, including The Wall Street Journal, Bloomberg, and Reuters, helping organizations build authentic thought leadership positions that move their business forward.
Steve holds a magna cum laude degree in Marketing and Entrepreneurship from the Wharton School of Business and splits his time between South Florida and Medellín, Colombia, where he lives with his wife Juliana and their two young boys.
Outdated price expectations from the 2022–2023 peak are causing a standoff in the Naples luxury market. Sellers remain anchored to record prices from two years ago, while buyers, facing an 11-month supply of inventory, expect significant discounts. This disconnect has led to a slowdown in transactions and rising inventory. “If a home sold at $800,000 ...
The Florida coastal real estate market is undergoing a sharp correction, but according to one veteran broker, the roots of the problem go beyond typical market cycles. Randall Rintala, Associate Broker at Berkshire Hathaway HomeServices Beach Properties of Florida, says many agents misled buyers during the COVID boom by presenting inflated rental income projections based ...
Naples’ condo market is facing what one experienced agent calls a structural affordability crisis: post-hurricane assessment hikes of 20 to 30 percent are changing buyer behavior and widening the performance gap between condos and single-family homes, a trend that may persist for years. “I’ve seen now almost $1,000 a month in assessment fees. So that’s ...
While analysts warn about potential oversupply in Miami’s luxury housing market, new construction is commanding record premiums and strong demand. According to Joelle Oiknine, Senior Global Real Estate Advisor at One Sotheby’s International Realty, buyers are paying far more for pre-construction and newly delivered properties than for older inventory, upending traditional assumptions about how supply ...
West Whiteland Township in Chester County, Pennsylvania, has emerged as one of the most active development hubs in the Philadelphia metropolitan area, fueled by its strategic location, robust demographics, and strong housing demand that has persisted through recent economic uncertainties. The township’s appeal centers on its position at “the crossroads of Chester County,” situated at ...
The Tampa Bay area’s real estate market is experiencing a notable shift as transaction volumes decrease and market dynamics change. Pasco County, traditionally known as an affordable alternative to neighboring Hillsborough and Pinellas counties, is seeing monthly transactions drop from a peak of 1,500 to approximately 1,200, reflecting broader challenges facing Florida’s residential market. Market ...
The Florida Panhandle’s real estate market has shifted dramatically in recent years, moving from the COVID-driven surge of unprecedented demand to a more balanced, cautious environment. For professionals with experience navigating multiple market cycles, the current landscape presents both obstacles and openings that require steady, informed strategies. Randy Rintala, associate broker with Berkshire Hathaway HomeServices ...
Belize is seeing a sharp increase in American real estate investment, driven by favorable tax policies, English-language transactions, and proximity to the United States. With tourism to Belize up 21% in 2024, real estate professionals are reporting a strong link between rising visitor numbers and property purchases. David Kafka, owner of one of Belize’s largest ...
Proposals for 50-year mortgage products as housing affordability solutions face skepticism from real estate finance professionals who argue extended terms undermine homeownership’s wealth-building function despite reducing monthly payment burdens. Scott Spelker, founder of The Spelker Team operating in real estate markets, analyzed the equity implications of extending mortgage terms beyond the standard 30-year structure currently ...
Investment sales brokers are experiencing heightened year-end transaction activity as buyers pursue bonus depreciation benefits before 2025 closes, with recent federal legislation restoring 100% bonus depreciation for specific commercial real estate categories, including automotive-related properties. Brittany Megrath, CCIM and principal of M Square Commercial, reports that tax strategy rather than market timing is driving the ...
Baby boomers aged 60 and older represent the largest demographic of home sellers in Northeast markets, creating distinct inventory patterns and transaction characteristics, according to Ryan Bruen, founder of The Bruen Team operating in Morris County, New Jersey. “Most home sellers in our area are baby boomers making lifestyle moves,” Bruen explains. “Understanding what drives ...
Central Florida’s retirement communities are facing an unprecedented supply of homes, signaling a sharp change in how Americans approach retirement housing. Market data from Polk County shows that the long-standing snowbird model – where retirees maintain a primary residence up north and a winter home in Florida – is collapsing due to rising costs, resulting ...
The belief that real estate can deliver quick profits is being tested in Florida, where market conditions have shifted sharply since the pandemic boom. According to Randall Rintala, Associate Broker at Berkshire Hathaway HomeServices Beach Properties of Florida, buyers need to rethink their expectations about how and when real estate investments pay off. Rintala, who ...
Florida’s real estate market is in the midst of a reset that is exposing a divide between experienced professionals and agents who relied on the pandemic boom to generate easy commissions. As the market normalizes, Randall Rintala, Associate Broker at Berkshire Hathaway HomeServices Beach Properties of Florida, sees a clear separation between agents who can ...
The real estate industry is facing a change in how clients discover agents, one that could surpass the impact of social media, according to Alex Mayer, a real estate agent with Rochester Area Homes by Alex in Rochester, Minnesota. Mayer believes that the adoption of generative AI tools for consumer research is already underway, and ...
