Steve Marcinuk is co-founder of KeyCrew and features editor at the KeyCrew Journal, where he interviews industry leaders and writes in-depth analysis on real estate, construction technology, and property innovation trends. His work provides unique insights into how technology is leading evolution in these industries.
Since 2015, Steve has scaled and exited two digital content and communications startups while establishing himself as a thought leader in AI-driven content strategy. His industry analysis has been featured in VentureBeat, PR Daily, MarTech Series, The AI Journal, Fair Observer, and What's New in Publishing, where he contributes insights on the practical and ethical implications of AI in modern communications.
Through the KeyCrew Marketing Studio, Steve partners with forward-thinking real estate and technology companies to transform complex industry expertise into compelling narratives that capture media attention. This approach has consistently delivered results, with real estate clients featured in Property Shark, Commercial Edge, Barron's, and Forbes for coverage spanning lending trends, market analysis, and property technology. His strategic guidance has secured client coverage in over 450 leading outlets, including The Wall Street Journal, Bloomberg, and Reuters, helping organizations build authentic thought leadership positions that move their business forward.
Steve holds a magna cum laude degree in Marketing and Entrepreneurship from the Wharton School of Business and splits his time between South Florida and Medellín, Colombia, where he lives with his wife Juliana and their two young boys.
Commercial real estate isn’t residential. Your tenants aren’t just paying rent and going about their day, they’re running businesses. They’re your business partners. After working with hundreds of commercial property owners across North America, three recurring conversations emerge that damage these critical relationships, conversations that are entirely preventable with the right approach to portfolio management. ...
SmartPixel, a digital twin visualization company, is working to change how pre-construction real estate sales are conducted, according to founder Hadrien Laporte. In a recent interview, Laporte discussed the company’s approach to property visualization and how it addresses challenges in the industry. “I come from an artistic background. My family were painters, sculptors. I’ve always ...
Gainesville real estate leader Dustin Sims of Bosshardt Realty Services, reports an unexpected equilibrium emerging between luxury and starter home segments, marking a significant shift from earlier market conditions. “Looking at the snapshot from what I see boots on the ground daily, it is truly even right now between market segments,” Sims observes. This balance ...
Pensacola-based real estate investor Mike Hamby says his dual role as both cash buyer and licensed agent allows him to offer sellers a more transparent choice, though most still opt for speed over maximum price in today’s market. “What I do is different because I’m also a real estate agent. I present both options to ...
The commercial real estate industry has long struggled with a key challenge: valuable data trapped in unstructured documents, often sitting unused on hard drives and in email inboxes. While artificial intelligence has promised solutions for years, most tools have failed to deliver practical, integrated workflows that professionals actually adopt. Crexi, a fast-growing commercial real estate ...
The commercial construction sector in Northwest Florida continues to reflect broader industry trends while maintaining steady project pipelines, according to industry veterans navigating workforce shortages and regulatory complexities. Despite national concerns about construction slowdowns, regional markets like Pensacola are demonstrating consistent demand across key sectors. Kelvin Enfinger, Vice President at Greenhut Construction Company, offers a ...
The real estate investment world has long been divided. On one side, institutional investors and high-net-worth individuals access complex syndications and development deals that generate strong returns. On the other, most investors are limited to homeownership or publicly traded REITs, missing out on the strategies that have built substantial wealth over generations. Mor Milo, CEO ...
The New York City townhouse market is experiencing a shift as wealthy buyers with non-traditional income sources increasingly bypass cooperative and condominium buildings in favor of single-family properties. This trend reflects the evolving nature of wealth accumulation and the practical advantages townhouses offer to buyers seeking privacy and flexibility. Steven Tanen, an associate attorney at ...
While much of the nation’s real estate market shows signs of slowing, Northeast Florida’s coastal communities are following a different path. In Nassau County, where luxury homes command million-dollar price tags and inventory has reached its highest levels since 2019, market dynamics demonstrate resilience and selective demand that contrast with national trends. The region’s distinct ...
The transition from military service to civilian careers often presents challenges, but for Shane Burgman, his decade in the Navy provided a strong foundation for building a successful real estate business. Now leading The Burgman Group on Florida’s Space Coast, Burgman has transformed his military experience into a systematic approach that generates over 60 transactions ...
The Florida real estate market is seeing a shift as Canadian investors who left earlier this year are now quietly returning, suggesting a potential stabilization in cross-border investment after months of political uncertainty. Martin Lajeunesse, a real estate associate with Florida Realty Agency specializing in Quebec clients, has observed this change firsthand. After beginning his ...
The real estate market operates in cycles, but timing those cycles requires experience and perspective. Few professionals have observed as many market shifts as Freddie Crespo, who has weathered California’s booms and busts, survived Florida’s foreclosure crisis, and now guides clients through today’s evolving conditions. From Acting Aspirations to Real Estate Crespo’s entry into real ...
The transition from analyzing investments to operating them can reveal uncomfortable truths about market dynamics. For Justin Ford, founder and CEO of Pax Properties, that realization came during the 2008 financial crisis, when his real estate portfolio went from significant value to underwater in a matter of months. “I woke up one morning in 2008 ...
The South Florida real estate market has become increasingly diverse, with agents finding success by serving communities that often lack representation. Nisachol DeVivo, a real estate agent with Marx Realty Group Inc, has established a unique niche as what she believes is the only Thai-English speaking agent in the region. DeVivo’s journey to real estate ...
Ponte Vedra Beach agent Allyson Mecca of LoKation, argues Jacksonville’s real estate market has fundamentally shifted away from retirees toward younger, high-earning professionals, a transformation she says few outside the region fully grasp. “I’m seeing way less of a retiree presence, and more younger but higher incomes,” says Mecca, who specializes in properties $800,000 and ...
