Steve Marcinuk is co-founder of KeyCrew and features editor at the KeyCrew Journal, where he interviews industry leaders and writes in-depth analysis on real estate, construction technology, and property innovation trends. His work provides unique insights into how technology is leading evolution in these industries.
Since 2015, Steve has scaled and exited two digital content and communications startups while establishing himself as a thought leader in AI-driven content strategy. His industry analysis has been featured in VentureBeat, PR Daily, MarTech Series, The AI Journal, Fair Observer, and What's New in Publishing, where he contributes insights on the practical and ethical implications of AI in modern communications.
Through the KeyCrew Marketing Studio, Steve partners with forward-thinking real estate and technology companies to transform complex industry expertise into compelling narratives that capture media attention. This approach has consistently delivered results, with real estate clients featured in Property Shark, Commercial Edge, Barron's, and Forbes for coverage spanning lending trends, market analysis, and property technology. His strategic guidance has secured client coverage in over 450 leading outlets, including The Wall Street Journal, Bloomberg, and Reuters, helping organizations build authentic thought leadership positions that move their business forward.
Steve holds a magna cum laude degree in Marketing and Entrepreneurship from the Wharton School of Business and splits his time between South Florida and Medellín, Colombia, where he lives with his wife Juliana and their two young boys.
Jacksonville area agent Allyson Mecca of LoKation has discovered powerful synergies between investment and retail real estate, creating what she describes as a “Venn diagram” of overlapping opportunities that benefit both sides of her business. “The investment side and the retail side, they interact almost in a Venn diagram method,” Mecca explains. “As an investor, ...
In today’s higher-rate environment, home buyers should focus on purchase price rather than interest rates, advises Maria Raymer, broker associate at RE/MAX Specialists PV, offering a fresh perspective on timing the market. “Don’t be too caught up in interest rates, because it’s temporary. You date the rate, you marry the house,” Raymer says, explaining her ...
A dramatic rise in Pensacola’s median home prices is forcing local investors to rethink their target price points and investment strategies, according to veteran real estate investor Mike Hamby. “The median price of a house in Pensacola has gone up to about 310 [thousand] this year. When I moved here in 2020 it was 190,” ...
Short-term rentals are transforming from community concern to economic catalyst, according to Guesty CFO Gil Vassoly, who argues the sector creates ripple effects of prosperity throughout local neighborhoods. “Short-term rentals are actually a way to uplift the entire community, not just financially, but creating this atmosphere,” Vassoly says, pointing to emerging data on visitor behavior. ...
Florida’s secondary and rural markets are undergoing a transition from the intense seller’s market of recent years to conditions increasingly favoring buyers. In counties such as Levy, Marion, Citrus, and Alachua, real estate professionals are shifting their strategies as inventory grows and homes remain on the market longer. Josée Lindner, a real estate agent with ...
South Florida’s real estate market has experienced many cycles over the past two decades, but 2025 brings a set of challenges that veteran agents are addressing with practical experience. Rising insurance costs, increased HOA fees, and ongoing interest rate pressures have created what one 23-year industry veteran calls the most difficult market of his career. ...
The St. Augustine real estate market continues to attract relocating buyers from across the country, thanks to its blend of historic charm, coastal access, and year-round warmth. For professionals in this market, understanding the relocation experience is essential, a lesson Kim Devlin of Fiv Realty Co. learned firsthand. From Wall Street to Real Estate After ...
The Wellington real estate market presents a blend of opportunities and challenges, shaped by factors ranging from seasonal events to Florida’s ongoing insurance concerns. For agents who have built their careers on local relationships and market knowledge, adapting to current conditions requires both flexibility and a clear understanding of what drives buyer and seller behavior. ...
The Florida Panhandle real estate market is undergoing significant changes, shaped by military base reconstruction and evolving buyer expectations in a higher interest rate environment. As the region continues to recover from the devastation of Hurricane Michael in 2018, new opportunities are emerging for investors and homebuyers who adapt their strategies. Military Base Reconstruction Sustains ...
Bruce Carpenter spent years playing referral roulette. The broker-owner of Homedation Realty would scroll through Facebook groups and Instagram, hoping to find an out-of-state agent who might actually follow through. Even when he found someone with good reviews, there was no guarantee. “You’re hoping that you’ve had a conversation with another out-of-state agent. Even if ...
Arizona’s short-term rental market has seen a major shift, with most Airbnb investors leaving the platform due to oversaturation, according to Melissa Bailey, a real estate professional with Jason Mitchell Group. This marks a significant change from the pandemic-driven boom that made Arizona a prime location for vacation rental investments. “A lot of people are ...
A new trend is emerging in Orlando’s luxury real estate market, with the vast majority of high-end buyers actively steering clear of homeowners association communities, according to Yashmit Gutierrez, a sales associate at EXP Realty. This preference challenges the common belief that luxury buyers seek out managed communities with extensive amenities. “In my opinion, what ...
Arizona’s housing market is facing an unusual problem: even as inventory has surged 24.7% year-over-year, buyers are finding it harder than ever to make purchasing decisions. The abundance of available homes is overwhelming rather than assisting buyers, according to Melissa Bailey, a real estate professional with Jason Mitchell Group. “Even though we have a higher ...
A notable migration trend is transforming Orlando’s luxury real estate market, with California buyers increasingly opting for Central Florida over established high-end destinations like Miami. This shift is driven primarily by affordability, marking a change in luxury buyer preferences, according to Yashmit Gutierrez, a sales associate at EXP Realty specializing in the Orlando area. Market ...
The South Florida luxury real estate market is undergoing significant changes as inventory increases and buyer behavior responds to broader economic conditions. Shifts in migration patterns and evolving market dynamics are influencing how properties are marketed and sold, presenting new challenges and opportunities for buyers, sellers, and agents alike. The Evolution of Buyer Demographics South ...
