Steve Marcinuk is co-founder of KeyCrew and features editor at the KeyCrew Journal, where he interviews industry leaders and writes in-depth analysis on real estate, construction technology, and property innovation trends. His work provides unique insights into how technology is leading evolution in these industries.
Since 2015, Steve has scaled and exited two digital content and communications startups while establishing himself as a thought leader in AI-driven content strategy. His industry analysis has been featured in VentureBeat, PR Daily, MarTech Series, The AI Journal, Fair Observer, and What's New in Publishing, where he contributes insights on the practical and ethical implications of AI in modern communications.
Through the KeyCrew Marketing Studio, Steve partners with forward-thinking real estate and technology companies to transform complex industry expertise into compelling narratives that capture media attention. This approach has consistently delivered results, with real estate clients featured in Property Shark, Commercial Edge, Barron's, and Forbes for coverage spanning lending trends, market analysis, and property technology. His strategic guidance has secured client coverage in over 450 leading outlets, including The Wall Street Journal, Bloomberg, and Reuters, helping organizations build authentic thought leadership positions that move their business forward.
Steve holds a magna cum laude degree in Marketing and Entrepreneurship from the Wharton School of Business and splits his time between South Florida and Medellín, Colombia, where he lives with his wife Juliana and their two young boys.
The intersection of housing affordability, displacement, and market dynamics is creating unprecedented pressures across the American housing landscape, according to Dr. Tim Thomas, Research Training Lead at Berkeley’s Urban Displacement Project. His research paints a concerning picture of mounting challenges that real estate professionals and investors should be watching closely. “We’re seeing a fundamental shift ...
When a fraudulent workplace injury claim hit one of Stefano Braganti’s construction sites, the resulting years-long legal battle exposed a critical gap in the industry. As a structural engineer turned construction company manager, Braganti found himself digging through boxes of paper records trying to prove proper safety protocols had been followed. Despite the worker walking ...
When Lindsay Liu found herself serving on three different condo association boards while pursuing her real estate investment strategy, she couldn’t believe what she was seeing. “This cannot be how it’s done,” Liu recalls thinking about the management of multi-million dollar assets. That frustration, combined with her technology background, would eventually lead her to co-found ...
Twenty-five thousand new affordable housing units since 2015 tell the story of New Jersey’s success in tackling one of real estate’s most pressing challenges. The state’s Mount Laurel Doctrine, which requires each municipality to allow for its fair share of affordable housing, is marking its 50th anniversary this year, New Jersey’s comprehensive approach to affordable ...
Fernando Olloqui’s path from Wall Street to Latin American construction technology exemplifies how deep industry pain points often spark innovation. A 2007 graduate of Worcester Polytechnic Institute with degrees in mathematics and industrial engineering, Olloqui started his career at JP Morgan in New York during the financial crisis before pursuing an MBA at Columbia University. ...
“Today, architects are doing more than their previous generation – smaller teams doing more work, handling more responsibilities, and interacting with more groups,” reflects Ethan Wei, founder of Aiprentice, a construction tech startup reimagining how architectural firms manage and leverage their design data. This observation cuts to the heart of a growing challenge in modern ...
“In commercial real estate development, having cash tied up in earnest money deposits can be the difference between seizing a prime opportunity and watching it slip away,” says Anna Kogan, Founder and CEO of DuckFund, a pioneering financial services firm that’s reshaping how developers approach earnest money deposits (EMDs). For commercial real estate developers and ...
After three decades in design and construction, Michael Miller’s vision for revolutionizing property art displays began in an unexpected place – luxury retail. “I really love the experience that I took from inspiration when I went into more of the retail establishments. If you went to Chanel and whatnot, you’d see a kind of a ...
When Patricia Bastidas, a veteran REALTOR® at Fortune Christies, began her real estate career in Miami’s Brickell neighborhood in 1990, the area was predominantly Latin American, catering to wealthy buyers from Ecuador, Colombia, and other South American nations seeking a foothold in what was then an emerging market. Today, as she approaches her 34th year ...
“I was telling them, ‘This is going to put us on the map, and people are going to start noticing us,’” recalls Sebastian Tobon, one of the visionary entrepreneurs behind Ícaro (on Airbnb here), Colombia’s most unique luxury accommodation. “A week later, like magic, you came knocking on our door.” Just 90 minutes outside of ...
“For every 50 contractors that retire, only seven enter the workforce,” explains Shanna Greathouse, Founder and CEO of Pigybak, a startup at the intersection of social impact and home services. “In 2025, we were already facing a 50,000 employee labor shortage across the US for contractors – and that was before recent policy changes that ...
Sean Landsberg’s journey from property management executive to PropTech founder illustrates the power of solving real operational challenges. As the CEO of AppWork, Landsberg has evolved what began as an internal solution for a mid-sized property management company into a rapidly growing maintenance operations platform serving some of the largest property management companies in the ...
“The most doxxed piece of information is somebody’s personal residence,” explains David Lanciotti, Executive Vice President and General Counsel at The Land Trust Company. In an era of rampant identity theft and digital exposure, this 125-year-old company is transforming a traditional legal instrument into a modern shield against 21st-century privacy threats. The former Chicago Title ...
After developing nearly 700 communities across 40 states, Patten Properties welcomes new CEO John Patten, marking both a generational transition and strategic shift for one of America’s most experienced land development firms. Growing up in a three-generation family business taught John Patten lessons that couldn’t be learned in any business school. As he steps into ...
“Everyone thinks affordable housing means government subsidies and $800,000 per unit costs. That’s insane. Totally unsustainable.” Aaron Mensch is challenging the status quo for affordable housing development in Los Angeles. “In the private sector, we can build these units for a third of the cost.” From Crisis to Opportunity: Building a Real Estate Foundation That’s ...
