With 13 years of experience in social media, digital media and communications, Heather serves as Content Manager at KeyCrew Media, supporting the development and delivery of high-quality digital content and campaigns for clients across the real estate industry.
Her role spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and content placement across relevant online publications and media platforms.
Heather works closely with clients and the wider KeyCrew team to develop content strategies that strengthen digital visibility, support thought leadership and ensure messaging reaches the right audiences.
With a strong focus on content quality, consistency and client results, she brings a strategic and hands-on approach to every campaign, from content development through to distribution and amplification.
For thirty years, Mike Simon worked inside the real estate services industry. He watched title reps, loan officers, and insurance professionals buy one data platform after another, load CRMs with historical MLS transactions and agent histories, and then mostly ignore them. Not because the data was bad. Because data, on its own, does not tell ...
OVERLAND PARK, KS, June 2026 – KeyCrew Media, a real estate analytics and media network, has selected Logan Freeman, Managing Broker of Midwest CRE Advisors, as a KeyCrew Verified Expert. Freeman will contribute market intelligence and expert analysis on edge data center site selection, stranded power capacity, brownfield industrial conversion, and industrial outdoor storage across ...
TUCSON, AZ, June 2026 – KeyCrew Media, a real estate analytics and media network, has selected Tony Ray Baker, Realtor and Team Leader at REMAX Fine Properties, as a KeyCrew Verified Expert. Tony Ray will contribute market intelligence and expert analysis on residential real estate across Tucson, Oro Valley, Marana, Sahuarita, Catalina, Vail and Green ...
There is a line that Courtney Poulos, Founder of SERHANT. CA and Team Lead of ACME | SERHANT. in Los Angeles, used to describe the state of her profession: “We have a mirror problem.” She is not talking about vanity. She is talking about how real estate agents are perceived, and how much responsibility the ...
In a market where inventory is tight and every listing carries real stakes, agents are looking beyond the standard marketing playbook. Professional photography, virtual tours, and social media posts have become table stakes. What’s shifting is where agents are allocating their remaining budget, and a growing number are turning to streaming, otherwise known as connected ...
Florida voters will decide in November 2026 whether to dramatically cut property taxes for homesteaded homeowners. The measure has not passed yet. But the deadline that matters most for buyers is not November; it is January 1, 2027. The Mastropieri Group, a luxury real estate brokerage serving Palm Beach and Broward Counties, has been fielding ...
Foreclosure activity in Baltimore County, Maryland is not just rising – it is rising from a starting point that was already severely elevated. According to Justin Mitchell, Founder of Maryland Cash Home Buyers, a Frederick-based direct buyer operating across Maryland’s residential markets, the headline numbers tell part of the story, but the more significant signal ...
CHARLOTTESVILLE, Va., June 2026 – State energy offices, municipalities, and utilities invest billions of taxpayer and ratepayer dollars each year through efficiency rebates, weatherization, electrification, and the federal Home Energy Rebate programs. But once the work is done, evidence of the upgrade is buried in rebate files, and program records the housing market never sees. ...
The conventional wisdom about foreclosure is that it is an adversarial process – borrower against lender, each side maneuvering for advantage. Jack Miller of Gelt Financial LLC argues that this framing causes borrowers to misread the situation in ways that cost them dearly. With rising rates and softening property values pushing more owners toward default, ...
Most buyers start their Florida Keys home search online. They browse listings, fall in love with the water, and contact an agent ready to buy somewhere in the Keys. The problem, according to Sandy Tuttle, is that “somewhere in the Keys” is not actually a useful starting point. Tuttle is the founder/owner of Island Welcome ...
Study Underscores How Home Performance Shapes the True Cost of Ownership CHARLOTTESVILLE, Va., June 23, 2026 – Pearl, an independent standards and ratings organization that defines and measures home performance, today announced that its Pearl SCORE™ data has powered a new Realtor.com® study quantifying how a home’s performance shapes its total cost of ownership – ...
Most title companies that reach out about automation have a clear sense that something in their operation is taking too long or costing too much. What they rarely have is a number. No cost-per-transaction figure. No estimate of how many staff hours go into a given process each month. No projection of what it would ...
Most property management companies measure success through occupancy rates, rental revenue, and management fee volume. At HH Red Stone, the measure starts somewhere else entirely: with whether the resident feels like they matter. “When I say residents are the real CEO, I mean the resident ultimately decides whether the property succeeds,” says Teddy Abdelmalek, SVP ...
It is no longer a question of whether buyers and sellers are using AI to search for real estate agents. They are. The more relevant question now is whether your name is coming up when they do. According to Steve Marcinuk, co-founder of KeyCrew Media, a real estate intelligence and media company that works with ...
