With 13 years of experience in social media, digital media and communications, Heather serves as Content Manager at KeyCrew Media, supporting the development and delivery of high-quality digital content and campaigns for clients across the real estate industry.
Her role spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and content placement across relevant online publications and media platforms.
Heather works closely with clients and the wider KeyCrew team to develop content strategies that strengthen digital visibility, support thought leadership and ensure messaging reaches the right audiences.
With a strong focus on content quality, consistency and client results, she brings a strategic and hands-on approach to every campaign, from content development through to distribution and amplification.
KeyCrew Journal | June 2026 Most luxury agents start with staging. Bent Danholm, founder of Danholm Collection, starts with a question: who, specifically, is going to buy this house? Not a demographic bracket. Not a net worth range. A real, detailed profile of a person, their job, their family structure, their hobbies, their commute, their ...
Accredited investors with millions in net worth routinely make investment decisions they would never make in their primary business. They invest in real estate syndications based on trust in a person rather than verification of facts. Then they wonder why deals underperform. Mor Milo, co-founder and CEO of Relli, works with both operators and investors ...
Earlier this year, Ryan Hinricher sat down at a lunch table at the Global Wellness Summit’s real estate symposium in New York. He had just returned from staying in his newly completed model home in Citrus County, Florida, a home he spent the last year designing around a single idea: that wellness should be built ...
The home watch industry has a positioning problem. And it is costing small operators clients, credibility, and in some cases, their entire business model. According to Clem McDavid, founder of HomeLedger, the confusion between home watch and traditional property management is one of the most persistent obstacles facing operators trying to grow. “Once they put ...
There are two completely different categories of technology inside a commercial real estate building. Most ownership groups treat them as one. That mistake is costing them more than they realize. Bill Douglas, CEO of OpticWise, has spent years watching property owners hand operational technology decisions to people who were never trained for them. And according ...
Christopher Tiessen grew up between two engineering cultures. Now he’s applying what Europe figured out decades ago to some of the most constrained development sites in the United States. When Christopher Tiessen talks about parking, he is not talking about parking. He is talking about land: who controls it, how much it costs, and what ...
National self-storage advisory team represents buyer on 291-unit, 54,775 SF facility in one of the fastest-growing submarkets in the Des Moines MSA ANKENY, IA – June 2026 – The De Jong Self Storage Team at Colliers has represented the buyer, Lekaks Texas, LLC, on the acquisition of SafeKeep Self Storage, a 291-unit, 54,775 rentable square ...
Transaction volume in self-storage has been slower than buyers and sellers would both like. Capital is ready to deploy, and assets need to trade. But the gap between what sellers believe their properties are worth and what buyers are prepared to pay has kept a significant portion of the market on hold. That standoff is ...
When Mark Slade of Mark Slade Homes first walked through 25 Burnett Terrace in Maplewood, NJ, he was looking at a 1923 home that hadn’t seen a meaningful update in over two decades. The sellers had made a start – painted the kitchen cabinets white, laid some flooring in the basement – but the list ...
FREDERICK, MD, June 2026 – KeyCrew Media, a real estate analytics and media network, has selected Justin Mitchell, Founder of Maryland Cash Home Buyers, as a KeyCrew Verified Expert. Mitchell will contribute market intelligence and expert analysis on direct cash purchasing, as-is property acquisition, and motivated seller dynamics across Maryland’s residential real estate market. KeyCrew ...
The conversation around vertiports is fundamentally changing. Six months ago, commercial real estate owners arriving at infrastructure developers came with basic questions about what vertiports even were. Now, property owners are arriving with foundational understanding already in place, asking specific questions about infrastructure feasibility and partnership structures. Lisa Wright, founder of Landings, has observed this ...
When someone inherits a property in Mississippi, the first instinct is often to figure it out among family. Decide who is in charge, split things up, and move forward. But according to Home Buyer Mississippi, a cash home buying company operating across the Gulf Coast and into central Mississippi, that instinct is exactly what causes ...
Flexible workspace operators are systematically underestimating meeting room demand – and it is costing them on multiple fronts. Lost revenue from requests they cannot accommodate. Member frustration when booking availability does not match actual needs. And most significantly, missed opportunities to secure corporate clients whose hybrid work patterns create meeting room requirements that traditional workspace ...
The construction industry has a long list of challenges. Material costs. Workforce shortages. Supply chain fragility. But according to one of Florida’s newest members of Congress, the one most directly solvable through policy, and the one generating the most frustration on job sites right now, is permitting. Congressman Jimmy Patronis, who represents Florida’s First Congressional ...
Mark Gordon chairs the Insight Advisory Committee for the Colorado Association of Realtors and is careful about what he says publicly from that role. Some of what the committee is working through has not yet been released. What he is willing to share is his read as a candidate for CAR President and practitioner who ...
