With 13 years of experience in social media, digital media and communications, Heather serves as Content Manager at KeyCrew Media, supporting the development and delivery of high-quality digital content and campaigns for clients across the real estate industry.
Her role spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and content placement across relevant online publications and media platforms.
Heather works closely with clients and the wider KeyCrew team to develop content strategies that strengthen digital visibility, support thought leadership and ensure messaging reaches the right audiences.
With a strong focus on content quality, consistency and client results, she brings a strategic and hands-on approach to every campaign, from content development through to distribution and amplification.
The content creation conversation in real estate has been stuck in the same place for years. Everyone agrees that agents need a digital presence. Everyone agrees that podcasting, video, and consistent publishing builds trust and generates inbound business. And most agents agree that they have no idea how to actually build and sustain it, especially ...
Walk into most real estate conversations in Rochester, Minnesota and the pitch sounds similar: hire our team, get more coverage, more agents, more availability. It is a compelling idea on the surface. The reality, according to Alex Mayer, looks quite different once you understand how these teams actually operate. Mayer runs rochesterareahomesbyalex.com and has spent ...
Trumbull, Connecticut remains one of the more competitive real estate markets in the state heading into summer 2026. Inventory is tight, buyer demand is real, and well-prepared homes are still generating multiple offers. But according to Kristin Egmont, a Fairfield County real estate agent with more than two decades working these markets, the sellers getting ...
The interest rate gap between new construction and resale homes in the New Braunfels, Texas market has grown wide enough that it is actively reshaping how buyers make decisions. While resale buyers are navigating rates in the high fives to low sixes, some new construction builders along the I-35 corridor are offering financing as low ...
Ron Kutas, CEO of OneWall Communities, on what AI actually changes in property management, and what it still can’t touch. The conversation around AI in property management tends to land in one of two places: either it’s a tool that will eventually eliminate most of the workforce, or it’s an overhyped technology that’s more noise ...
Seventh brand in the KeyCrew Media portfolio brings expert-sourced, forward-looking intelligence directly to buyers, sellers, and investors nationwide MIAMI, FL – May 2026 – KeyCrew Media, a real estate media and intelligence company, today announced the launch of KeyCrew Homes, its seventh digital publication and first dedicated entirely to the residential real estate market. The ...
New report launches a category of agent-ready assets built on a relevance-first philosophy, as the rest of the industry races toward fully automated outreach. LAS VEGAS, NV, May 18, 2026 – AgentBrief, the intelligence platform for title and settlement professionals, today announced the launch of its Buyer Trend Analysis (BTA), a neighborhood-level intelligence report designed ...
Salt Air, Fresh Catch, and a Tiki Bar at Sunset: Welcome to the Middle Keys For serious buyers evaluating private waterfront estates in the Florida Keys, the conversation begins where it should: deepwater dockage, sunset exposure, privacy. But the buyers who return, the ones who close and keep coming back, tend to cite something less ...
Boutique hotels feel like an asset class reserved for the ultra-wealthy. You walk through a beautifully renovated 20-room property in the mountains, and it’s hard not to think: who owns this place, and how did they get here? For most people, the assumption is that it takes millions to get in the door. That assumption ...
For decades, the phrase “faith-based investing” has functioned mostly as a filter. Avoid tobacco. Avoid adult entertainment. Avoid alcohol. Put a Christian label on a mutual fund that holds the same 200 large-cap companies as every other ESG product, and call it values-aligned. That, according to Steven Libman, founder of Investing With Purpose™, is the ...
When a house at 25 Burnett Terrace in Maplewood, NJ hit the market listed at $800,000 and closed at $1,188,000, it became the highest percent-over-asking sale in Maplewood year to date. That number – 48.5% above list price – sounds like luck. It was not. Mark Slade of Mark Slade Homes spent weeks preparing that ...
Student housing operators treat the $1,000 per bed mark as a psychological milestone. Cross it, and suddenly you’re in premium territory. Stay below it, and you’re accessible. But according to industry veterans, that’s not how students actually make decisions. Teddy Abdelmalek, Senior Vice President of Business Development at HH Red Stone, argues that students don’t ...
Duck Key offers a rare kind of living. Framed by turquoise water, expansive views, and a quiet sense of exclusivity, it calls for homes that feel both refined and effortless. The Brenner Scheel & Casey Team, the #1 selling team on Duck Key, knows this better than anyone – and for clients building or acquiring ...
The real estate industry runs on conviction. But conviction, more often than not, is just emotion wearing a suit. The developers who consistently outperform aren’t the loudest voices in the room. They’re the ones watching data points that most operators don’t even know to track. Daniel Kaufman, founder of Kaufman & Company – a fully ...
Commercial real estate owners accustomed to straightforward lease structures are encountering a fundamentally different partnership model as vertiport developers compete for site access. The emerging standard: asset-light revenue-sharing agreements where property owners contribute land access while developers arrange capital, equipment, and operations in exchange for shared revenue from multiple income streams. Lisa Wright, founder of ...
