With 13 years of experience in social media, digital media and communications, Heather serves as Content Manager at KeyCrew Media, supporting the development and delivery of high-quality digital content and campaigns for clients across the real estate industry.
Her role spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and content placement across relevant online publications and media platforms.
Heather works closely with clients and the wider KeyCrew team to develop content strategies that strengthen digital visibility, support thought leadership and ensure messaging reaches the right audiences.
With a strong focus on content quality, consistency and client results, she brings a strategic and hands-on approach to every campaign, from content development through to distribution and amplification.
Ask most people to picture the Jersey Shore and they conjure a single image – sand, saltwater, maybe a boardwalk. What they don’t picture is the dozen-plus distinct small towns that line that coastline, each with its own character, price point, and way of life. For buyers who haven’t spent time in the area, that ...
For decades, television advertising functioned as a mass-market channel reserved primarily for large brands. High production costs, complex media buying, and steep minimum spend requirements kept independent professionals, including real estate agents, largely out of the medium. That structural barrier is now eroding. As viewing shifts toward connected TV, ad inventory has expanded while automated ...
There is a word you do not hear often enough in luxury real estate: value. The word tends to get left behind somewhere above the $3 million mark, as though properties priced in the mid-to-high single digits exist in a category where price and worth simply stop being related. Bill Melnick of Elyse Harney Real ...
New research reveals homeowners over 70 consistently receive lower sale prices than younger sellers in comparable properties. Two factors drive this pattern: deferred maintenance and private sale decisions. Scott Spelker of The Spelker Team at Coldwell Banker Realty in Madison, New Jersey, sees this dynamic regularly. His perspective combines 25 years of Wall Street financial ...
In private real estate lending, the question of capital structure matters as much as the deals you do. For We Lend, a New York-based private lender focused on the East Coast market, the closing of a $20 million bank line with Webster Bank is less about a single number and more about what that number ...
Most commercial real estate owners can tell you the net operating income of each asset in their portfolio. Fewer can tell you why one property consistently outperforms another, or why maintenance costs at a building in Dallas run 30 percent higher than a nearly identical asset in Phoenix. The reason is not bad management. It ...
ACME Real Estate CEO argues fragmented MLS system has left agents vulnerable as brokerages negotiate independent platform deals Major brokerages are striking direct partnerships with listing platforms, and Courtney Poulos, founder and CEO of ACME Real Estate in Los Angeles, argues the deals are accelerating a power shift that has been building for years – ...
With Match Day 2026 approaching March 20, Rochester MN’s housing market prepares for its annual influx of medical professionals. Match Day 2026 arrives March 20, when medical residents across the country discover where they’ll complete their training. For those matched to Mayo Clinic, consistently ranked the number one hospital in the world, the next question ...
Larry Mastropieri of The Mastropieri Group breaks down the forces behind South Florida’s cash-buyer surge – and what it means for buyers and sellers today. West Palm Beach has earned a ranking most real estate markets would envy and few could sustain: first in the entire nation for all-cash home purchases. According to a recent ...
After years of new construction leading the market, pre-existing homes in the Dallas-Fort Worth area are once again outpacing new builds in pricing. The reversal marks a return to historical norms and opens a window for buyers and investors willing to move before the spring selling season heats up in April. Darwin Stephens, founder of ...
Most real estate markets across the country have slowed. Inventory has loosened. Days on market have stretched. Buyers have more room to negotiate. But in Wayne, New Jersey, none of that is true, and Artur Tyszka, co-lead of the Tyszka Team at their Wayne-based office, has a front-row seat to why. Offers in Wayne are ...
Most real estate teams fail not because the market turns on them, but because they scaled before they had a system worth scaling. Justin Nimergood, founder of Top Gun Team at Epique Realty, spent the better part of three years studying that problem before he launched his own team in the Dallas-Fort Worth market. “I ...
In a recent Beyond the Build podcast conversation, Florida West EDA’s Chris Platé reveals the site selection process, infrastructure priorities, and strategic focus areas positioning Escambia County for transformational growth. Chris Platé didn’t come to Pensacola as a tourist. After nearly 30 years leading economic development initiatives responsible for over 7,000 manufacturing jobs and $5 ...
When a commercial real estate deal closes, flood risk due diligence typically begins and ends with the FEMA flood map. That one document, often decades out of date and built around riverine flooding, may also get attached to an ESA Phase 1 environmental report and a Property Condition Assessment (PCA), handed to the lender, and ...
In real estate development, the temptation to build fast and flip quickly is real. The math can look attractive on paper, and in a rising market, the short-term play often seems like the obvious one. But for Yuval Shram, CEO and founder of Tay Investments, that has never been the approach, and after more than ...
