With 13 years of experience in social media, digital media and communications, Heather serves as Content Manager at KeyCrew Media, supporting the development and delivery of high-quality digital content and campaigns for clients across the real estate industry.
Her role spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and content placement across relevant online publications and media platforms.
Heather works closely with clients and the wider KeyCrew team to develop content strategies that strengthen digital visibility, support thought leadership and ensure messaging reaches the right audiences.
With a strong focus on content quality, consistency and client results, she brings a strategic and hands-on approach to every campaign, from content development through to distribution and amplification.
Most property management firms are laser-focused on the top line. Frank Gervasio, Director of Finance at OneWall Communities, says that’s exactly where they go wrong. Here’s a number that should make any property owner pause: a single lost lease, just $1,000 a month, can cost five times that amount to recover. Yet many ownership groups ...
As New York developers wrestle with tighter sites and rising construction costs, one German-engineered solution is making the case that smarter parking starts at the drawing board. Parking is rarely the first thing a developer wants to talk about. It’s expensive, it consumes valuable square footage, and in dense urban markets like New York, it ...
For 15 years, Steve Marcinuk worked in digital media and PR technology, helping companies tell their stories to established media outlets. He analyzed hundreds of millions of articles flowing through the media ecosystem. He saw companies with strong stories struggle to get coverage. And eventually, he concluded he was solving the wrong problem. Marcinuk’s experience ...
The Broker Action Coalition (BAC) and the National Association of Mortgage Brokers (NAMB) have announced a groundbreaking event partnership that will reshape how the mortgage broker industry engages with policymakers. The two organizations will co-host their first-ever joint advocacy fly-in event this spring, titled “Advocacy in Action: Better Together,” bringing independent mortgage brokers from across ...
The business case for rural vertiport infrastructure just received unexpected validation from an unlikely source: Walmart’s expansion of drone delivery services into Texas and Georgia communities where traditional last-mile logistics face geographic and economic constraints. Lisa Wright, Founder and CEO of Landings, sees Walmart’s move as confirmation of the thesis underlying her company’s 2,000+ location ...
When graduate students at University of Maryland spend 50 to 76% of their stipends on rent, it signals a market gap that Teddy Abdelmalek and HH Red Stone are uniquely positioned to address. As universities scramble to house graduate students after years of neglecting this segment, private operators face a critical question: is this their ...
Learn more at the free Invest Panama Preview Webinar on March 19th at 6:00 PM CST: chordrealestate.com/investpanamasummit Van Hohe spent nearly three decades touring internationally with major music festivals and artists. He’s experienced business environments across continents, evaluated cities worldwide, and built relationships in markets from Europe to South America. Yet when his business partners ...
On Friday nights in the 1990s, millions of Americans would drive across town, stand in line at Blockbuster, and hope the movie they wanted was still on the shelf. If it wasn’t, they settled for something else. And if they returned it late? They paid a fee they resented but never questioned. That was just ...
Better Living Realty broker reports escalation clauses returning as just three affordable homes sit on market in the entire Middlebury. Connecticut buyers are pulling a strategic weapon from the pandemic-era playbook: escalation clauses that automatically outbid competitors without overpaying. Rob Marucci, broker-owner of Better Living Realty LLC serving Waterbury and Middlebury, says the aggressive tactic ...
LONDON – Two months into operations at Finlaison House, Alex Passler‘s bet on premium flexible workspace is paying off in ways that have surprised even the former WeWork executive himself. “Co-working spaces typically are relatively loud, buzzing places.” says Passler. “By design, we achieved a somewhat calming environment, which has been really well received. That ...
When Kelvin Enfinger Jr. launched Beyond the Build podcast, which is produced in partnership with ABC North Florida and Florida Construction News, he had a clear mission: stop talking only about projects and start having deeper conversations about the policies, workforce challenges, and economic development strategies shaping the construction industry’s future. As Vice President of ...
Relli’s COO explains why real estate syndications desperately needed the same analytical tools that stock investors take for granted. Real estate has always been touted as one of the best investments, but it’s also one of the least accessible when it comes to education and comparison tools. Ross Iannarelli, Co-founder and COO of Relli, built ...
Finding the right assisted living facility or memory care community can feel overwhelming. Between touring properties, comparing pricing structures, and making emotional decisions about a loved one’s future, families often struggle to know where to start. Douglas Halperin, Principal at Elevated Estates in Florida, offers practical guidance based on years of experience helping families navigate ...
Homebuyers across Morris County are losing bidding wars before they even submit offers, and the culprit isn’t competition – it’s outdated information, according to Ryan Bruen of The Bruen Team at Coldwell Banker Realty in Morristown. The problem centers on a fundamental mismatch between available market data and current pricing realities. While buyers carefully analyze ...
In commercial real estate, the most expensive technology mistake isn’t buying the wrong system. It’s letting your vendors decide what you need. That is the core argument Bill Douglas, CEO of OpticWise, has been making to commercial real estate owners for over a decade and the industry is finally starting to listen. The CRE Vendor ...
