With 13 years of experience in social media, digital media and communications, Heather serves as Content Manager at KeyCrew Media, supporting the development and delivery of high-quality digital content and campaigns for clients across the real estate industry.
Her role spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and content placement across relevant online publications and media platforms.
Heather works closely with clients and the wider KeyCrew team to develop content strategies that strengthen digital visibility, support thought leadership and ensure messaging reaches the right audiences.
With a strong focus on content quality, consistency and client results, she brings a strategic and hands-on approach to every campaign, from content development through to distribution and amplification.
The title insurance industry has seen a wave of automation vendors emerge in recent years, but a critical question often gets overlooked: does understanding the technology behind automation mean you understand the processes being automated? Jimmy Lewis, Co-Founder and CEO of TrueFocus Automation, argues that the answer is definitively no. With over 20 years in ...
Rochester MN agent Alex Mayer shares how to navigate the emotional and logistical complexity of selling a home during major life changes. The phone calls often start the same way. Someone has just been named executor of an estate, or they’ve taken over power of attorney for a family member experiencing cognitive decline. They’re overwhelmed ...
The Broker Action Coalition‘s Black Homeownership Council has released a comprehensive playbook addressing a persistent statistical reality: Black and Hispanic homebuyers face 72% higher denial and predatory lending rates compared to white applicants. Released during Black History Month, the playbook represents months of data analysis from mortgage brokers serving Black communities nationwide. Council Chair Dr. ...
Mark Zuckerberg’s move follows Bezos and Page as California wealth taxes drive high-net-worth exodus Mark Zuckerberg’s decision to relocate to Florida represents more than individual tax planning – it signals a broader shift positioning the state as America’s emerging wealth capital, according to Loodmy Jacques of The Jacques Team, who sees the migration of tech ...
Real estate technology startup proves that the human touch still matters in an AI-driven world. DETROIT, MI, February 15, 2026 — In an industry racing toward full automation, one Michigan-based real estate technology company is making a counterintuitive bet: that humans still matter more than algorithms when trust is on the line. Ann Filippis, operations ...
The bottleneck holding back advanced air mobility isn’t aircraft certification anymore – it’s identifying which of America’s millions of commercial properties can actually support vertiport infrastructure. Landings just solved that problem with software that can analyze entire real estate portfolios in minutes. Lisa Wright’s team launched beta testing this week for proprietary feasibility software that ...
Commercial real estate is unique among industries, and not in a way owners should celebrate. According to Bill Douglas, CEO of OpticWise and co-author of “Peak Property Performance,” it’s the only industry that routinely allows vendors to install networks in their buildings and extract data from their own assets without compensation or oversight. “I’ve worked ...
While most real estate professionals focus on interest rate predictions and inventory shortages, Jerry Larkowski sees a different dynamic on the horizon: a massive wave of commercial real estate debt about to come due, and he believes savvy investors who understand the landscape will find significant opportunities over the next 18 months. Larkowski, Executive Broker/REALTOR® ...
From Where has released a curated list of Best Boutique Hotels across major US cities, expanding the platform’s Shop the Space™ model beyond short-term rentals to include the boutique hospitality sector. The directory features properties in metropolitan markets selected through stringent selection criteria evaluating design quality, guest reviews across multiple platforms, and adherence to boutique ...
KLAUS Multiparking America has appointed Sean Fitch as National Sales Director, strengthening its leadership team as developers increasingly turn to automated parking to address urban density and rising construction costs. In this role, Fitch will oversee all U.S. sales operations and lead national strategy, team development, and regional expansion efforts. Reporting directly to Chris Tiessen, ...
ACME Real Estate’s Courtney Poulos breaks down why recent policy changes haven’t delivered meaningful impact and what actually needs to change The real estate industry is going through what many are calling a transformation. But Courtney Poulos, founder and CEO of ACME Real Estate in Los Angeles, says most of the headline-grabbing changes aren’t addressing ...
Teddy Abdelmalek on the fundamentals that actually drive occupancy and NOI The student housing industry loves chasing the next big thing. New technology platforms, elaborate amenity packages, innovative marketing tactics. But according to Teddy Abdelmalek, Senior Vice President of Business Development at HH Red Stone, operators are looking for success in the wrong places. “Success ...
One month into operations at Finlaison House in Holborn, Vallist founder Alex Passler is witnessing a market shift that’s exceeded even his expectations: the flight to quality in flexible workspace isn’t just affecting a niche segment anymore – it’s becoming the new standard. “I think the general flight to quality is a bigger theme than ...
Larry Gotcher discusses how industry shift reflects tightening bank lending standards and evolving investor strategies in 2026 market A significant structural shift is reshaping commercial real estate transactions. Seller financing, once considered an alternative tool, has become the predominant deal structure, appearing in approximately 95% of commercial offers regardless of transaction size. Larry Gotcher, owner ...
When Ron Kutas watched lease applications drop to nearly zero at his workforce housing properties, he initially suspected a software glitch. The fraud detection system OneWall Communities had implemented was supposed to prevent rental scams, instead, it was accidentally blocking qualified renters. The problem wasn’t technical. It was fundamental: the software assumed applicants were comfortable ...
